Alexander
YouTube · Ideation, thumbnails, titles, hooks
$400Ka year, from 33K subscribers
His content was trying to do a lot. I boiled the system down to one clear, high-value story that people could repeat.
Content strategist, ten years in. I started behind the camera and now spend my time on hooks, titles, thumbnails and retention. 280M+ views and $4M+ in revenue for the creators and brands I've worked with.
YouTube · Ideation, thumbnails, titles, hooks
$400Ka year, from 33K subscribers
His content was trying to do a lot. I boiled the system down to one clear, high-value story that people could repeat.
YouTube · Storytelling and packaging
1K to 40Ksubscribers in 8 months
A clearer, more modern style for his storytelling and packaging gave the channel an identity people could recognise.
YouTube, tech · Strategy, thumbnails, titles, hooks, video review
9%+ CTRand 15% less drop-off
Sharper packaging to earn the click, and a tighter retention approach so viewers stayed once they arrived.
YouTube · Thumbnails, titles, content planning
7%+ CTRheld for a full year
Clean, consistent thumbnails and titles for twelve months in a crowded market. I also planned the content and coordinated the editors and writers.
Curious with Ezra Chapman · Thumbnails, titles, hooks, retention
70K+views on his biggest video
We moved the channel from paid promotion to organic growth. Several videos passed 10K views, and clean packaging did much of the lifting.
Instagram, Bali · Creative direction
3xbookings through Instagram in 6 months
Every reel kept the club looking clean and premium. Engagement rose 29%, and the best reels brought in the enquiries.