Road to Creatorpreneur: 1 Jun 2025

I don’t think there is better book out there when it comes to how to sell something. Especially if you need an actionable plan that even a 8th grader can understand $100M Offer by Alex Harmozi is the best I’ve ever read. Today I’m sharing best framework to design your best product/video.

And Paddy Gallaway’s interview on Colin & Samir Show is something I would not miss. What is happening in the creator economy, how brands suppose to treat YouTube, how to he generated over 50B views on YouTube and lot of other things. Enjoy.

Here is today’s gems:

Quote

“Ninety percent of success can be boiled down to consistently doing the obvious thing for an uncommonly long period of time without convincing yourself that you’re smarter than you are.” – Shane Parrish

Framework

The Value Equation by Alex Harmozi

Value = (Dream Outcome × Perceived Likelihood of Achievement) / (Time Delay × Effort & Sacrifice)

Top of the Equation (More = Better)

1. Dream Outcome → What big result does your customer want? Examples: Make more money, lose weight, get famous on YouTube, etc.
2. Perceived Likelihood of Achievement → How likely do they think your product will get them that result? The more they trust it works, the more valuable it feels.

Bottom of the Equation (Less = Better)

1. Time Delay → How fast will they get the result? Faster = more valuable.
2. Effort & Sacrifice → How hard is it for them to use your offer? Less effort = more valuable.

You can use this in making content as well, it’s not just about boiling products like Alex Harmozi.

Story

Before 2003, British cyclists were embarrassingly bad.

They hadn’t won a Tour de France.

They hadn’t won Olympic golds.

Bike manufacturers didn’t even want British riders using their bikes, it would hurt the brand.

Then came Dave Brailsford.

He brought in a philosophy called: “The aggregation of marginal gains.” (aka: 1% improvements in everything)

They improved:

• Bike seats for more comfort.
• Tires for better grip.
• Wind tunnel testing for aerodynamics.
• Even taught riders to wash their hands properly so they wouldn’t catch colds.
• They traveled with their own pillows to ensure better sleep.

Small, boring stuff.

But it added up.

Within 5 years, they won:

• 60% of gold medals in 2008 Beijing Olympics
• 7 of the next 8 Tour de France titles

“Brailsford believed that if you broke down everything you could think of that goes into riding a bike, and then improved it by 1 percent, you will get a significant increase when you put them all together.” – Atomic Habits, James Clear

Content

This interview with Paddy Galloway is Gold-Mine of wisdom if you are making videos on YouTube.

Question

Why are you worth knowing?

Put your phone down, take 2 deep breaths & just think about it, you don’t need to come up with perfect answer.

Now you can write this answer in your diary, notes or anywhere. 

If you feel like to share, my inbox is open for you. 

That’s it for today,

All the best,
Harry 🤟